Designsensory Intelligence provides authentic, proprietary customer and market insights that play significant roles in the strategic success of organizations. Our qualitative and quantitative services help clients of all industries, from tourism and healthcare to sports and entertainment.
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Subscribe & Download ReportDive deep into what makes fans who they are, from their involvement in sports at an early age to the types of sports they follow.
We have thousands of touch points with sports fans across the U.S., using an extensive variety of data collection tools, both qualitative and quantitative. That depth allows us to capture the true feelings and perceived self-behavior toward the engagement in, and consumption of, all sports.
We look at the data in the macro sense but then segment by generations, regions, different sports and fan types. All yielding solid and actionable data and insights that can prove invaluable in strategic and tactical decisions relative to fan engagement.
Since 1991, Designsensory Intelligence, which began as Lancaster Research, has provided authentic, proprietary customer and market insights that have played significant roles in the strategic success of organizations. Our qualitative and quantitative services have helped clients of all industries, from tourism and healthcare to sports and entertainment.