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Designsensory Intelligence provides authentic, proprietary customer and market insights that play significant roles in the strategic success of organizations. Our qualitative and quantitative services help clients of all industries, from tourism and healthcare to sports and entertainment.

Ignite Fan Insights is a product of DESIGNSENSORY INTELLIGENCE. Copyright 2020, All rights reserved.

A podcast that takes you behind the gates and beyond the numbers that keep sports fans coming back for more.

Engaging, thoughtful, and in-depth conversations with sports industry leaders inspiring you to take action and connect with your fans.

We have friends in high places.

FC CincinnatiLas Vegas RaidersNational Sports ForumMinnesota VikingsAnheuser-BuschMinnesota United FC
Feld EntertainmentInternational Sports Business InstituteChurchill DownsMiami Dolphins5TSports

Behind the Mic / Behind the Scenes

Christopher Wise

co-host,
GM & Director of Research Designsensory Intelligence

Never one to shoot from the hip coupled with being naturally inquisitive, Chris asks the necessary and deep questions to to uncover insights that drive business. Chris heads a team of researchers driven to understand human behavior.

Chris McAdoo

co-Host,
Creative Director

Artist and entrepreneur Chris McAdoo has a creative pedigree spanning almost twenty years - from founding his first company at 21 to a career as a painter and printmaker. Chris turns ideas and concepts into something tangible and enjoyable.

Brad Carpenter

Producer,
Influencer Specialist

Handsome. Renaissance man. Producer of podcasts. Day-to-day, Brad works with influencers organizing marketing campaigns that genuinely make people say, “I have to try this.” He also enjoys comic books.

Episode 19

Ian Thomas of Front Office Sports

Ian, editor of Front Office Sports, provides a view into the many facets of the business of sport.

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Episode 18

They Were the First To Welcome Fans Back To The Stands!

Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights.

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Episode 17

Decision-Making with No Playbook

Cody Parsons, with FC Cincinnati and JP Paul, with the Minnesota Vikings.

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Episode 16

The Fog is Lifting

We do see a fog lifting with a greater sense of optimism and hope for the future.

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Episode 15

When Are Fans Coming Back?

The latest fan data to deduce answers to the many, many, many questions plaguing sports marketers right now

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episode 14

Understanding the Fan Mindset in the Time of Covid-19

What are fans thinking during the time of COVID, and what will it look like when they return?

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Episode 13

Chris Wise of Ignite Fan Insights breaks down Covid-19 Fan Sentiment

Chris Wise asked over 700 sports fans what they're thinking, and what they're looking for amid the Covid-19 crisis.

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Episode 12

Dannon Hulskotter of the Minnesota Vikings

The importance of listening to your fans so you can really engage on a personal level.

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Episode 11

Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders

Preparedness and solid relationships in the professional sport community.

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Episode 10

Bill Guertin, Chief Learning Officer for ISBI 360

Training a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.

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Episode 9

Chris Wright of Minnesota United

The importance of real connection with the community

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Episode 8

Josh Young of the Miami Dolphins

“The team is the fabric of the community."

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Episode 7

John Davis of Churchill Downs

“I want a different voice in the room. I need people who look at things in ways that I don’t. They’ll make us better.”

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Episode 6

Aileen McManamon

“As the sports industry became more professional, they lost touch with the common person..."

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Episode 5

Steve LaCroix of The Minnesota Vikings

“The fan experience is first and foremost in everything we do..."

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Episode 4

Dennis Carroll of FC Cincinnati

“Fans just want to come together with 26,000 of their friends for 90 minutes and cheer on their team..."

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Episode 3

Lisa Woodward of Anheuser-Busch

“…when a door is open for you it is your responsibility to bring two more with you.”

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Episode 2

Dave Muye of FELD Entertainment

“We create value by putting together deals that matter…quality at every level is of the utmost importance.”

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Episode 01

Ron Seaver-President and Founder of the National Sports Forum

Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!

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