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Designsensory Intelligence provides authentic, proprietary customer and market insights that play significant roles in the strategic success of organizations. Our qualitative and quantitative services help clients of all industries, from tourism and healthcare to sports and entertainment.

Ignite Fan Insights is a product of DESIGNSENSORY INTELLIGENCE. Copyright 2020, All rights reserved.

A podcast that takes you behind the gates and beyond the numbers that keep sports fans coming back for more.

Engaging, thoughtful, and in-depth conversations with sports industry leaders inspiring you to take action and connect with your fans.

We have friends in high places.

FC CincinnatiLas Vegas RaidersNational Sports ForumMinnesota VikingsAnheuser-BuschMinnesota United FC
Feld EntertainmentInternational Sports Business InstituteChurchill DownsMiami Dolphins5TSports

Behind the Mic / Behind the Scenes

Christopher Wise

GM & Director of Research Designsensory Intelligence

Never one to shoot from the hip coupled with being naturally inquisitive, Chris asks the necessary and deep questions to to uncover insights that drive business. Chris heads a team of researchers driven to understand human behavior.

Brad Carpenter

Influencer Specialist

Handsome. Renaissance man. Producer of podcasts. Day-to-day, Brad works with influencers organizing marketing campaigns that genuinely make people say, “I have to try this.” He also enjoys comic books.

Season 2, Episode 5

Jami Pulley of Veridata

Chris Wise and Jami Pulley discuss how important both curiosity and creativity are in the data collection process.

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Season 2, Episode 4

Tracy Stuckrath of founder of thrive! meeting and events

Tracy Stuckrath, the founder of thrive! meeting and events explains how to create safe and inclusive food events.

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Season 2, Episode 3

Amanda Verhoff of ALSD

Listen to Amanda as she examines how the path to a more inclusive future starts by asking questions & becoming informed.

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Season 2, Episode 2

Uma Srivastava Of KultureCity

Join us to uncover the great successes Uma Srivastava experiences every day and what you can do to be inclusivity aware.

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Episode 25

Dave Nugent of American Spirit Corporation

Dave Nugent, Aspire-North VP-Data Solutions, talks about the importance of understanding customers through reliable data

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Episode 24

Bob Corscadden with El Toro

Bob Corscadden, El Toro VP of Sales, talks about the value of insights, targeting, and the changing data landscape.

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Episode 23

Voices of the Super Fans

Three sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state fandom.

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Episode 22

Making NHL Soar in Florida, with Matt Hill

Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets.

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Episode 21

Kerry Vick with the Indianapolis Indians

Why it's more about the amenities and activities that happen during the game than the players or team specifically.

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Episode 20

Charlie Slonaker of the Philadelphia Union

Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family.

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Episode 19

Ian Thomas of Front Office Sports

Ian, editor of Front Office Sports, provides a view into the many facets of the business of sport.

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Episode 18

They Were the First To Welcome Fans Back To The Stands!

Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights.

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Episode 17

Decision-Making with No Playbook

Cody Parsons, with FC Cincinnati and JP Paul, with the Minnesota Vikings.

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Episode 16

The Fog is Lifting

We do see a fog lifting with a greater sense of optimism and hope for the future.

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Episode 15

When Are Fans Coming Back?

The latest fan data to deduce answers to the many, many, many questions plaguing sports marketers right now

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episode 14

Understanding the Fan Mindset in the Time of Covid-19

What are fans thinking during the time of COVID, and what will it look like when they return?

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Episode 13

Chris Wise of Ignite Fan Insights breaks down Covid-19 Fan Sentiment

Chris Wise asked over 700 sports fans what they're thinking, and what they're looking for amid the Covid-19 crisis.

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Episode 12

Dannon Hulskotter of the Minnesota Vikings

The importance of listening to your fans so you can really engage on a personal level.

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Episode 11

Jim Kahler & Sean O’Hara of Ohio University and the Las Vegas Raiders

Preparedness and solid relationships in the professional sport community.

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Episode 10

Bill Guertin, Chief Learning Officer for ISBI 360

Training a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.

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Episode 9

Chris Wright of Minnesota United

The importance of real connection with the community

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Episode 8

Josh Young of the Miami Dolphins

“The team is the fabric of the community."

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Episode 7

John Davis of Churchill Downs

“I want a different voice in the room. I need people who look at things in ways that I don’t. They’ll make us better.”

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Episode 6

Aileen McManamon

“As the sports industry became more professional, they lost touch with the common person..."

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Episode 5

Steve LaCroix of The Minnesota Vikings

“The fan experience is first and foremost in everything we do..."

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Episode 4

Dennis Carroll of FC Cincinnati

“Fans just want to come together with 26,000 of their friends for 90 minutes and cheer on their team..."

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Episode 3

Lisa Woodward of Anheuser-Busch

“…when a door is open for you it is your responsibility to bring two more with you.”

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Episode 2

Dave Muye of FELD Entertainment

“We create value by putting together deals that matter…quality at every level is of the utmost importance.”

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Episode 01

Ron Seaver-President and Founder of the National Sports Forum

Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!

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