A podcast that takes you behind the gates and beyond the numbers that keep sports fans coming back for more.

Join us to uncover the great successes Uma Srivastava experiences every day and what you can do to be inclusivity aware.

Dave Nugent, Aspire-North VP-Data Solutions, talks about the importance of understanding customers through reliable data

Bob Corscadden, El Toro VP of Sales, talks about the value of insights, targeting, and the changing data landscape.

Three sports fans from Indianapolis, Minneapolis and Bristol come together to share their current state fandom.

Matt shares the strategies employed that have allowed the Tampa Bay Lightning to have great success in selling tickets.

Why it's more about the amenities and activities that happen during the game than the players or team specifically.

Charlie stresses the importance of relevance, tenacity, and the importance of looking at the community as family.

Ian, editor of Front Office Sports, provides a view into the many facets of the business of sport.

Drew Bedard, Vice President of Marketing for Bristol Motor Speedway and Kentucky Speedway provides great insights.

Cody Parsons, with FC Cincinnati and JP Paul, with the Minnesota Vikings.

We do see a fog lifting with a greater sense of optimism and hope for the future.

The latest fan data to deduce answers to the many, many, many questions plaguing sports marketers right now

What are fans thinking during the time of COVID, and what will it look like when they return?

Chris Wise asked over 700 sports fans what they're thinking, and what they're looking for amid the Covid-19 crisis.

The importance of listening to your fans so you can really engage on a personal level.

Preparedness and solid relationships in the professional sport community.

Training a young staff, and how to use tools and methods to stay current with your fans and relevant to your audience.

The importance of real connection with the community

“The team is the fabric of the community."

“I want a different voice in the room. I need people who look at things in ways that I don’t. They’ll make us better.”

“As the sports industry became more professional, they lost touch with the common person..."

“The fan experience is first and foremost in everything we do..."

“Fans just want to come together with 26,000 of their friends for 90 minutes and cheer on their team..."

“…when a door is open for you it is your responsibility to bring two more with you.”

“We create value by putting together deals that matter…quality at every level is of the utmost importance.”

Ron Seaver, Founder of the National Sports Forum, joins us for the first episode of FIRED UP!