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Designsensory Intelligence provides authentic, proprietary customer and market insights that play significant roles in the strategic success of organizations. Our qualitative and quantitative services help clients of all industries, from tourism and healthcare to sports and entertainment.

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Episode 6

Aileen McManamon

“As the sports industry became more professional, they lost touch with the common person and we need to find ways to stay better connected, more accessible.”


On this episode of Fired Up, Aileen McManamon, Founder & Managing Partner of 5T Sports Group provides approaches to sensible and profitable sustainability and common-sense approaches to economics for the fan.

McManamon started 5T Sports Group in 2008 exactly when the Olympics were hosted by Vancouver – her hometown. She gets fired up by sports – many sports. She also gets fired up by what the future holds. Always looking forward.

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