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On this episode of Fired Up, Bob Corscadden, VP of Sales at El Toro IP Targeting, talks about the best way to define and address, one on one, with your primary audience. Highly effective targeting that leans into the digital sphere without cookie reliance.
Bob joined El Toror in 2020 and has established his career expertise by spending critical time with such organizations as SmithKline Beecham, Nabisco, Tyson Foods and Kellogg’s. He has led strategic development, innovation, research & development, and all aspects of marketing.
Bob earned a bachelor’s degree from Marquette University and an MBA from Columbia University.