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“Nurture the fan base to improve engagement season to season including getting the players out in the community. Build strong relationships. ”
On this episode of Fired Up, Charlie Slonaker, SVP, Ticket Sales and Service with the Philadelphia Union talks about the deep importance of commitment to the community of which it is an integral member. He also shares his “secret sauce” to achieve an average of 93% ticket sales per game and the increasing role of premium offerings for positive impact to the bottom line.
Charlie began his career with the MiLB Dayton Dragons as an entry level ticket sales rep. After two seasons, Charlie jumped to the big leagues as a ticket sales rep for the Cincinnati Bengals and quickly progressed to the management side of the business with the Chicago Fire as Manager, Season Ticket Sales. From there, he moved to the Indiana Pacers as Director of Group and Consumer Sales.
Ultimately, Charlie joined the Philadelphia Union in 2016 to head up the ticket sales department. Under Charlie’s leadership the Union ticket sales staff has grown revenue by approximately 15% and has achieved the top 5 gates in club/stadium history.